Goodbye Markups.
Hello Diamonds.
No more crazy markups, just you and the diamond of your dreams at a fair price.
We're democratizing diamonds
Sourcing our loose diamonds from diamond cutting and polishing manufacturers and industry leading diamond companies enables us to cut out inflated middlemen costs and crazy retail markups so that we can maximize your budget. We call it shopping DIRECT™.
Daily Dose of Diamonds
@diamonds.direct
Over 1,000 5-star reviews
"Was dealing with Jordan he was very helpful to answer all my questions. Received my necklace today which also came with a travel size cleaner. Loved it thanks!!!"
Cristina
Vancouver, BC
"Had no idea what I was doing (like most guys), but their team made the process easy and stress-free. Selection and prices are top-notch, and customer service is second to none. Can't recommend them enough!"
Tyler
Toronto, ON
Ryan provided a lot of help with picking my beautiful engagement ring! He was able to confidently answer any question I had about the ring and Diamond Direct's service. If he didn't have an answer, he would follow up and personally call me in a matter of days. Thanks Ryan!
Douglas,
Toronto, ON
“Jordan and Michelle have been absolutely fantastic to deal with! They are knowledgeable and have been helpful and extremely accommodating. I would recommend them without hesitation!"
Angela
Calgary, AB
Great experience dealing with Sheriban and Jordan. Knowledgeable expertise, great customer service and fair prices. Can’t be beat!
Neil,
Sudbury, ON
Why shop DIRECT?
We're revolutionizing the process
Premium quality natural and lab-grown diamonds at fair prices, one-on-one guidance from actual diamond experts, hundreds of designer rings to try on in-person.
Natural or Lab-Grown Diamonds?
We got you covered
We carry a large selection of both natural and lab-grown diamonds. Our diamond experts will help you understand the differences and find the perfect diamond to maximize your budget.