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Democratizing diamonds

Sourcing our loose diamonds from diamond cutting and polishing manufacturers and industry leading diamond companies enables us to cut out inflated middlemen costs and crazy retail markups so that we can maximize your budget. We call it shopping DIRECT™.

DIRECT Diamond Value

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Diamonds Direct®

Traditional Retail


Daily Dose of Diamonds

Over 1,000 5-star reviews

Why shop DIRECT?

We're revolutionizing the process

Premium quality natural and lab-grown diamonds at fair prices, one-on-one guidance from actual diamond experts, hundreds of designer rings to try on in-person.

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Natural or Lab-Grown Diamonds?

We got you covered

We carry a large selection of both natural and lab-grown diamonds. Our diamond experts will help you understand the differences and find the perfect diamond to maximize your budget.

We call it shopping DIRECT™