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Our Canadian Brands

Shopping DIRECT™

Maximizing Value
Diamonds Demystified
The Perfect Match

Shopping DIRECT™

Maximizing Value

Sourcing our loose diamonds directly from cutting and polishing manufacturers enables us to cut out inflated middlemen costs and crazy retail markups so that we can offer better value to our customers.

Diamonds Demystified

Receive insider access to the diamond industry’s live market pricing data. Armed with this knowledge, you can invest in your diamond with the confidence of an expert wholesaler.

The Perfect Match

After finding the perfect diamond select the perfect ring setting. Choose from hundreds of top designer ring styles, all at 10% off and available in one convenient location – our local diamond showrooms.

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DIRECT Diamond Value

Use the slider to see how much you can save.

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Diamonds Direct®

Traditional Retail

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Daily Dose of Diamonds

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