Goodbye Markups.
Hello Diamonds.
No more crazy markups, just you and the diamond of your dreams at a fair price.
Our Brands
Shopping DIRECT™
Maximizing Value
Sourcing our loose diamonds from cutting and polishing manufacturers enables us to cut out inflated middlemen costs and crazy retail markups so that we can offer better value to our customers.
Diamonds Demystified
Receive insider access to the diamond industry’s live market pricing data. Armed with this knowledge, you can invest in your diamond with the confidence of an expert wholesaler.
The Perfect Match
After finding the perfect diamond select the perfect ring setting. Choose from hundreds of top designer ring styles, all at 10% off and available in one convenient location – our local diamond showrooms.
Crowd Faves
Daily Dose of Diamonds
@diamonds.direct
"Was dealing with Jordan he was very helpful to answer all my questions. Received my necklace today which also came with a travel size cleaner. Loved it thanks!!!"
Cristina
Vancouver, BC
"Had no idea what I was doing (like most guys), but their team made the process easy and stress-free. Selection and prices are top-notch, and customer service is second to none. Can't recommend them enough!"
Tyler
Toronto, ON
Ryan provided a lot of help with picking my beautiful engagement ring! He was able to confidently answer any question I had about the ring and Diamond Direct's service. If he didn't have an answer, he would follow up and personally call me in a matter of days. Thanks Ryan!
Douglas,
Toronto, ON
“Jordan and Michelle have been absolutely fantastic to deal with! They are knowledgeable and have been helpful and extremely accommodating. I would recommend them without hesitation!"
Angela
Calgary, AB
Great experience dealing with Sheriban and Jordan. Knowledgeable expertise, great customer service and fair prices. Can’t be beat!
Neil,
Sudbury, ON