About Us
DIAMONDS DIRECT® is a proudly Canadian brand dedicated to delivering a refreshingly transparent diamond buying experience. We call it shopping DIRECT™.
Shop earth-grown diamonds, lab-grown diamonds, engagement rings and wedding bands at a DIAMONDS DIRECT® showroom. For the fine jewellery of your dreams, shop our JEWELLERY DIRECT® brand and GOLD DIRECT® brand.
Shop DIRECT™
DIAMONDS DIRECT®
Our diamond brand focuses on maximizing value by revolutionizing the diamond sourcing and education process. Explore our loose diamonds at our local showrooms, no appointment necessary (or book a digital consultation from the comfort of your own home).
JEWELLERY DIRECT®
By eliminating traditional retail costs (like store rent) we said goodbye to crazy markups and hello to amazing value with JEWELLERY DIRECT®, our fine diamond jewellery brand. Discover the collection available online.
GOLD DIRECT®
We stripped away extravagant markups but kept the quality, leaving you with beautiful gold jewellery that won't break the bank. GOLD DIRECT® is our fine gold jewellery brand, available online.
