How It Works
Shop our large selection of both premium quality natural and lab-grown diamonds. Buying a diamond shouldn't just be based on the click of a button. Our 3 step process ensures you not only get the diamond of your dreams, but are confident and educated about your diamond's intrinsic value. Here's how:
Step 1
Access our diamonds in-store or by digital appointment. Stop by a showroom anytime, walk-ins are welcome and no appointment is necessary. For a more exclusive experience book your free virtual or in-person consultation through the button below.
Step 2
Receive a one of a kind diamond education and learn about the value of shopping at a DIAMONDS DIRECT® showroom with one of our expert certified advisors.
Step 3
After selecting the perfect diamond, choose the perfect ring setting from a wide range of designer styles.
Class is in session: we believe a transparent diamond education is key to making a smart investment in your engagement ring. So we set out to design a modern buying process that provides you with exactly that.
Learn
Diamonds 101
Beyond the basics, we explain our unique value-oriented sourcing process and how you can save money every step of the way.
A Wholesaler's View
After we go over our sourcing process, we’ll provide you with a one of a kind diamond education and insider info about the diamond industry. With our expert education, you can learn how to view diamonds just like the wholesale experts do.
Expert Investing
Using your fresh insider diamond knowledge, choose from a curated selection of diamonds that have been carefully vetted by our value experts so you can make the most of your budget.
