How It Works
We have a 3 step process to ensure you not only get the diamond of your dreams but are confident and educated about your diamond's intrinsic value.
Access our diamonds by private appointment (online or in-store). Book your free virtual or in-person consultation through the link below.
Receive insider info about the diamond industry and learn about the value of shopping at a DIAMONDS DIRECT® showroom with one of our expert certified advisors.
After selecting the perfect diamond, choose the perfect ring setting from a wide range of designer styles.
Class is in session: we believe a transparent diamond education is key to making a smart investment in your engagement ring. So we set out to design a modern buying process that provides you with exactly that.
Beyond the basics, we explain our unique value-oriented sourcing process and how you can save money every step of the way.
A Wholesaler's View
After we go over our sourcing process, we’ll provide you with a one of a kind diamond education and insider info about the diamond industry. With our expert education, you can learn how to view diamonds just like the wholesale experts do.
Using your fresh insider diamond knowledge, choose from a curated selection of diamonds that have been carefully vetted by our value experts so you can make the most of your budget.
We said goodbye to crazy markups and welcomed in an amazing selection of designer engagement rings in our local showrooms.
A Sneak Peek
Take a look at some of the designer styles available at our showrooms. Love what you see? Don't wait! Book a private appointment to try on all your favourite styles at one of our showrooms or within the comfort of your own home.
Diamonds are forever, and so are the benefits of shopping with us. Discover exclusive perks when you shop DIRECT.
Gain access to exclusive event invites, VIP ring spa treatment anytime you visit one of our showrooms and special deals with our local retail partners.
Flexible Investment Plans
Choose from different payment plans that enable you to purchase your diamond today and pay over time at your own pace with low monthly payments.
By opening our showrooms in partnership with local jewellery stores, we're able to welcome in an amazing selection of designer engagement rings all at a great price.
We want you to have the very best. That's why we commit to curating an ethically sourced selection of diamonds and offer a risk-free shopping experience.
All DIAMONDS DIRECT® diamonds adhere to the Kimberley Process and are sourced from some of the worlds best cutting and polishing manufacturers. This DIRECT sourcing process ensures that our diamonds are conflict-free.
Shopping at a DIAMONDS DIRECT® showroom is risk-free. We offer 30-day full refunds, a lifetime warranty and free walk-in engagement ring cleanings for life (your free Ring Spa Treatment).
Take a Peek
Take a look behind the curtain.
Compare some of our best sellers with traditional retailers.