Things to Know Before you Buy a Diamond

Before You Buy

So you’re ready to shop for your engagement ring. Before you start your shopping journey, keep these key factors in mind. Obviously you need to set a budget that fits your financial goals, consider the wedding band you'll wear alongside it, as well as which of the 4 Cs (cut, colour, clarity, and carat weight) matter most to you and gather inspiration.

The first step before heading out to one of our four locations across the GTA is set a budget. Decide on your financial goals and how much you want to spend on your engagement ring, and your wedding bands. Once you have a budget in place, you’ll be able to make a more informed decision without the pressure of exceeding your means.

The 4 C’s: cut, colour, clarity, and carat weight are essential factors in determining the quality and price of a diamond, but what matters most to you depends on your personal preferences and priorities. The cut affects the diamond's brilliance, while the colour and clarity determine how white it is and whether there are visible imperfections. Carat weight, on the other hand, refers to the diamonds size. Whether you value brilliance, size, or rarity, understanding which of the 4 Cs are most important to you, and also which 4 C matters most to the diamond shape you choose. 

Gathering inspiration is a fun and essential part of finding your dream ring. Browse different styles, settings, and diamond shapes to discover what resonates with you, whether it's classic, modern, or something uniquely personal. Remember, we offer the option to fully customize any ring, allowing you to bring your vision to life with a design that's completely one-of-a-kind and a diamond that's just right. Taking the time to gather ideas will ensure your ring is a perfect reflection of your taste and style.

By considering your budget, the 4 Cs, and gathering inspiration, you're on the right path to finding the perfect engagement ring. Take your time, and don’t forget that customizing a ring allows you to create something truly special. With careful thought and planning, we will help you find a ring that’s as unique and meaningful as your love story.