Book online or visit our 
Showroom
Lab grown from Diamonds Direct
Minus Traditional Retail Markups
Ask Us Anything!
Talk With A Diamond Consultant Today!
Free Diamond Consultations Available Online
Lab grown from Diamonds Direct
Minus Traditional
Retail Markups
Ask Us Anything!
Talk With A Diamond Consultant Today!
Free Diamond Consultations Available Online
How It Works
step 01
Chat With A Diamond Consultant
step 02
View Your Diamond Selections
step 03
Choose Your Ring Setting
step 04
Receive Your Ring
How it Works
Our process makes finding the diamond of your dreams simple, stress-free and exciting in 4 easy steps.
step 01
Chat With A Diamond Consultant
step 02
View Your Diamond Selections
step 03
Choose Your Ring Setting
step 04
Receive Your Ring
Take A Peek
Take a look at some of the designer styles available to our clients. Love what you see? Book a digital appointment to create the ring of your dreams!
Direct Lab Grown
Diamonds Direct offers environmentally friendly lab-grown diamonds that are sourced directly from the manufacturer.
Sourced Direct
Our direct sourcing process cuts out traditional middlemen costs and inflated retail markups.
Direct Benefits
When you shop DIRECT, you can get a 30% larger lab-grown diamond for the same price of a comparable quality natural diamond.
30% Bigger Diamonds
Proudly Canadian
Expert Advice
Expert Advice
When you book a free virtual or in-store appointment, you gain insider access to the diamond industry’s live market pricing data and one-on-one advice from a certified diamond advisor.
Excellent Value
We offer a curated selection of diamonds that are free of inclusions visible to the naked eye (Si1+ clarity) and fall within a range of colours in the near colourless to colourless range.
Risk Free Shopping
Shopping with Diamonds Direct is risk free. We offer 30-day full refunds and a lifetime warranty that ensures your diamond engagement ring gets the care that it deserves.
Talk to an Expert
Learn how to shop like a diamond pro at your free expert bridal consultation.
Visit Us In-Store
Shop with us in person at CF Toronto Eaton Centre, located inside European Boutique.
Address
220 Yonge St
Toronto, ON
Hours
Mon - Sat: 11am - 7pm
Sun: 11am - 6pm
Kind Words from our Clients
Neil Petrin
Jordan and Sheriban made the process easy, walked me through the Cs. Helped me find a beautiful ring that made my fiancé ecstatic all with reasonable prices. The combination of fair pricing and excellent service can’t be beat!
Neil Petrin
Jordan and Sheriban made the process easy, walked me through the Cs. Helped me find a beautiful ring that made my fiancé ecstatic all with reasonable prices. The combination of fair pricing and excellent service can’t be beat!
Tyler D'Angelo
Had no idea what I was doing (like most guys), but Jordan and Ryan made the process easy and stress-free. Selection and prices are top-notch, and customer service is second to none. Can't recommend them enough!
Douglas Heung
Ryan provided a lot of help with picking my beautiful engagement ring! He was able to confidently answer any question I had about the ring and Diamond Direct's service. If he didn't have an answer, he would follow up and personally call me in a matter of days. Thanks Ryan!
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Connect With Us
Let's Talk Diamonds.
We're here for all your burning diamond and engagement questions! Email us at:
info@diamondsdirect.ca