Cut Costs, Not Quality
One of Canada’s largest sources of natural and lab-grown diamonds and engagement rings
Proudly Canadian
From Our Customers
What Our Customers Are Saying
Over 1000 5 Star Reviews
What To Expect at an Appointment
Our showrooms have hundreds of rings to choose from, a large selection of natural and lab-grown diamonds and trained diamond experts that will provide the insider info you need to choose the right diamond at a fair price.
Book Your AppointmentWhy We’re Different
We source our loose diamonds from cutting and polishing manufacturers and industry leading diamond companies. This helps us cut out inflated middleman costs and crazy retail markups so that we can offer the best value to our customers.
Book Your AppointmentFind A Showroom Near You
Find Showroom
Natural or Lab-Grown?
We got you covered
Our showrooms have a large selection of both natural and lab-grown diamonds for you to view and compare in-person with the help of a diamond expert. Our experts are certified to provide you with the education and help you need to find the perfect fit.
Book Your AppointmentDIRECT Diamond Value
Use the slider to see how much you might save.
Diamonds Direct®
$342Traditional Retail
$0Our Best-Selling Products
Recently purchased favourites
