Cut Costs, Not Quality

One of Canada’s largest sources of natural and lab-grown diamonds and engagement rings

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Proudly Canadian

From Our Customers

What Our Customers Are Saying

Over 1000 5 Star Reviews

What To Expect at an Appointment

Our showrooms have hundreds of rings to choose from, a large selection of natural and lab-grown diamonds and trained diamond experts that will provide the insider info you need to choose the right diamond at a fair price.

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Why We’re Different

We source our loose diamonds from cutting and polishing manufacturers and industry leading diamond companies. This helps us cut out inflated middleman costs and crazy retail markups so that we can offer the best value to our customers.

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Find A Showroom Near You

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Natural or Lab-Grown?

We got you covered

Our showrooms have a large selection of both natural and lab-grown diamonds for you to view and compare in-person with the help of a diamond expert. Our experts are certified to provide you with the education and help you need to find the perfect fit.

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DIRECT Diamond Value

Use the slider to see how much you might save.

Carat Size
0.75 Carat(s)

Diamonds Direct®

$342

Traditional Retail

$0
Our Best-Selling Products

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Daily Dose of Diamonds

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